Every marketing consultant says that you need to be different to stand out from the crowd. That can be true, but being different without offering a practical use your clients can relate to won’t improve your business.
Here is a great example of presenting an absolutely different concept to a very practical necessity… a pedestrian crossing!
It is courtesy of BoredPanda.com.
Town in Iceland Paints 3D Zebra Crosswalk To Slow Down Speeding Cars
In the small fishing town of Ísafjörður, Iceland, an exciting development in road safety has just popped up – almost literally. A new pedestrian crossing has been painted that appears to be 3D by way of a cleverly detailed optical illusion.
Not only does the innovative design give foot-travelers the feeling of walking on air, it also gets the attention of drivers, who will be sure to slow down their speed once they spot the seemingly floating ‘zebra stripes.’ Icelandic environmental commissioner Ralf Trylla called for its placement in Ísafjörður after seeing a similar project being carried out in New Delhi, India. With the help of street painting company Vegmálun GÍH, his vision became a reality.
See photos of the fascinating installment taken by Ágúst G. Atlason of Gústi Productions.
