So what is The 1% Rule? Well, let me tell you… The Boss Wants More! “This year the XYZ company requires a 10% increase in profits” demands the boss. The sales staff begin murmuring and the sales manager scoffs saying “Where do you expect me to find the extra customers to deliver that amount of profit?” … Read more
A shortage of toilet rolls isn’t the only reaction to Coronavirus. People and businesses are going to be more wary of spending until a solution to this pandemic is provided. Your customers may shy away from you, unless of course you have an illicit stash of toilet rolls to sell!You will have to become smarter … Read more
For a business to be a success you need to stand out from the crowd… Be a Zebra among the Horses. I can help you identify your ‘A’ Grade customers and what you need to offer to appeal to them. Using the 3 Important Elements of Targeting, I will show you how to find your ideal prospects and where to promote … Read more
Every marketing consultant says that you need to be different to stand out from the crowd. That can be true, but being different without offering a practical use your clients can relate to won’t improve your business. Here is a great example of presenting an absolutely different concept to a very practical necessity… a pedestrian … Read more
That’s generally my first reaction to being asked to present. However I just finished a presentation skills course delivered by Kevin Ryan and I learnt that just about everyone on Earth is afraid of presenting in front of their family, friends, work colleagues or even worse the general public. Kevin took the fear out of … Read more