So what is The 1% Rule? Well, let me tell you… The Boss Wants More! “This year the XYZ company requires a 10% increase in profits” demands the boss. The sales staff begin murmuring and the sales manager scoffs saying “Where do you expect me to find the extra customers to deliver that amount of profit?” … Read more
In a recent TAFE Qld business survey the highest risk for 66% of SMEs surveyed was that they did not have a plan in place so your business can operate without you. You can overcome this by engaging with your staff, giving them a purpose and clearly outlining their role in the organisation. I can work with you to create the right culture and … Read more
A shortage of toilet rolls isn’t the only reaction to Coronavirus. People and businesses are going to be more wary of spending until a solution to this pandemic is provided. Your customers may shy away from you, unless of course you have an illicit stash of toilet rolls to sell!You will have to become smarter … Read more
A recent survey by TAFE Qld showed that one of the greatest concerns to business was a lack of planning. Having a business plan doesn’t have to be an exhaustive exercise. I believe business plans should be simple, achievable and celebrated when completed. It’s no use setting goals that are so high that they can’t be … Read more
Every marketing consultant says that you need to be different to stand out from the crowd. That can be true, but being different without offering a practical use your clients can relate to won’t improve your business. Here is a great example of presenting an absolutely different concept to a very practical necessity… a pedestrian … Read more