A shortage of toilet rolls isn’t the only reaction to Coronavirus. People and businesses are going to be more wary of spending until a solution to this pandemic is provided.
Your customers may shy away from you, unless of course you have an illicit stash of toilet rolls to sell!
You will have to become smarter in attracting buyers to you without going broke spending a motzer on advertising.
How? Here’s Three tips…
Number One is to identify your ideal clients, who are they and where do they gather, as in the media they read, the Facebook, Instagram and LinkedIn groups that they belong to.
Number Two, what will make your business attractive to them. What issues do they have that need to be addressed and what solutions can you provide to them? In this current climate, businesses are only to purchase what cures their pain.
Number Three, look inside for opportunities. You should have a data base of current and past customers and prospects that you can re-market to. They already know you, so they will be more likely to read your offering in a social media post, email or even a snail mail campaign. Don’t assume that your customers know the entire suite of goods or service that you offer, go and tell them! Your current client data base is the cheapest source of extra sales.
You don’t have to spend a fortune with a scatter gun approach to marketing. If you identify your ideal clients and what makes your business attractive to them, and you know what types of media are best to gain their interest, then you have a clear focus on which to target your advertising dollars.
And if you have market to you client base as well then you have promoted your business to the right clients who are ready to purchase at minimal costs.
However, if you do have a stash of toilet rolls to sell, how much????
*or whatever newspaper you currently have hanging on the nail!